You are visiting the 60’s & Beyond internet radio station’s website. We’re an internet radio station that brings you a strong lineup of music from the early 1960’s all the way to some modern day music. Our focus is on the artists and the music from the 60’s, 70’s, and 80’s. Additionally, we’ve included later offerings from those artists as well as newer music from current artists that have the “throwback” sound of those years. Examples are later music from the Stephen Stills band called The Rides and their 2013 CD “Can’t Get Enough” and their 2016 CD “Pierced Arrow” as well as a 2016 album from Santana titled “IV”. These are excellent examples of type of music that fits in our core 60s-80s lineup because they are from artists of that time period and their music is still in that style. Newer music by older artists isn’t always popular and many listeners may not known an older artist has put out new music. At 60’s & Beyond, we want to present new music from these older artists to our listeners.
Here at 60’s & Beyond we share our love of music with our listeners. We pick the music selections that enable our listeners to feel, have an emotional reactions, and escape for awhile from the day’s stresses.
Remember you can access 60’s & Beyond here on this site by clicking the links to the left (128K MP3 or 64K AAC+) or throught Tune-in (Tunein.com) and through iTunes (in Internet Radio under the 70’s Retro section. For iTunes, you may need to enable “Internet Radio” under “Preferences” and “Restrictions”. It is disabled by default).
Update 5 May: After a big push for donations during the last 10 days of April, we received $140 in donations for the month. We thank the four listeners who contributed and really helped us out. Even though we have been running advertisements on our station since February, we have not received an income from them to date. The ad agency told us that we should receive a check for the February ads about the middle of April but then they said it won’t be until the middle of May. Of course this is causing some stress because it still hasn’t been determined how much money we’ll receive from all this on-air advertising. The other part of our advertising agreement is that we must run at least 3 1/2 minutes of ads per hour or we don’t get paid for any hour that has less than the required 3 1/2 minutes of ads. Additionally we noticed that we have a lot Public Service Announcements (PSA) in our ad spots. We don’t get paid for PSAs and when we talked with the ad agency, they informed us their inventory was low so that’s why we don’t always get paid advertising spots from companies such as Home Depot and Progressive. All of the issues associated with advertising has made us discouraged about using ad revenue to support a hobby station such as 60’s & Beyond.
Our U.S. listener hours (the basis for our music royalty fees) for April was 27,584 total listener hours (TLHs), which was down from the March total of 31,994 TLHs. Our worldwide total listener hours (TLHs) for April was 60,449, which was also down from the March high of 63,531 TLHs. Any level of U.S. listeners above 25,000 TLHs in a single month puts our station into a royalty payment level that requires a new (and unpublished) rate for our music licensing. We didn’t receive an increase last month but I’m sure the licensing company will catch up with us soon and increase our fees. I’m not sure how much more the station will be required to pay in royalties going forward so we’re just waiting for our new royalty rates. Hopefully it will be a minimal increase per month (i.e. $50 – $75 per month).
We have discussed dropping the on-air advertising and see if we can survive on listener donations. That means we need to provide the listeners with a product that they like, one that keeps them coming back to our station, and one that many listeners would be willing to support. As an example, if 50 of the 25,752 unique listeners we had in April (less than 1/4 of 1%) contributed just $10, we would have had sufficient funding to keep this station running for a month without any on-air advertising. Small contributions by a small number of listeners, on a rotating basis each month, could easily keep a station like 60’s & Beyond fiscally viable with just donations. So please consider a donation to this station (Donation button on this page) from time to time. If we have a steady and solid stream of listener donations ($350 – $500 per month) for a few months, I would drop the advertising. I run 60’s & Beyond because I love music and I like bringing listeners the music they want to hear. I’m not trying to make this station an income source for my life, I have that part taken covered. I just want to have a station that people enjoy and one that can be paid for by the listeners.
I don’t like using advertising as the source of the stations income, I would prefer listener donations, but I need something to offset the costs of running the station. I still love bringing you the music that you want to hear and I appreciate any feedback you provide. Go to our “Contact Us!” page and let us know what’s on your mind. Your positive/negative input is always solicited and appreciated.
Richard Emerson, Owner